Career

Regional Marketing Manager, Personal Care, EMEA

Air Products and Chemicals Inc., (NYSE: APD) serves customers in industrial, energy, technology and healthcare markets worldwide with a unique portfolio of atmospheric gases, process and speciality gases, performance materials, and equipment and services. We employ more than 19,000 employees around the world, and operate in more than 40 countries. Air Products is one of the largest U.S. corporations.

We have an immediate opening for an experienced Regional Marketing Manager, Personal Care EMEA. This position is based at ROVI Cosmetics International GmbH, Schlüchtern (near Frankfurt/ Main), an Air Products company. ROVI is a significant player in cosmetic actives and delivery systems in Europe.

Regional Marketing Manager, Personal Care, EMEA

Principal Accountabilities:

Provide overall leadership for the business and set and meet strategic and operating plans
Lead market development teams to identify new market opportunities by understanding market drivers and trends and customer initiatives in key focus market segments.
Develop and execute marketing plan - pricing, product positioning and promotion
Develop and direct new market and product development programs and market entry strategies consistent with the global business strategy
Perform market research on key market segments, gather market intelligence and make key contacts in new markets
Do competitive analysis of key competitors and customers and develop and implement a regional competitive strategy for the business
Lead development of regional strategies of the business to maximize performance results
Lead/Develop effective marketing, sales and customer strategies
Do pricing analysis and develop/implement geographic, product line and customer segment price strategies
Work closely with technology team in portfolio management and new product development initiatives
Manage product positioning and rationalization processes. Lead development and implementation of regional product segmentation and profit improvement activities

Qualifications/Experience:

Incumbent is expected to have an MBA as well as a Bachelor‘s or advanced degree in Chemistry, Chemical Engineering or relevant technical fields
Incumbent is expected to have a minimum of 7 years experience in the Personal Care or related Speciality Chemical industries and with 3+ years work experience in marketing or business development
Strong communication skills to work across multiple functions including sales, marketing, technology and supply chain
Excellent initiative with strong team work spirit, ability to work independently with limited supervision and flexibility to adapt and learn quickly in a matrix organization
Fluency in both written and spoken English and German

Please visit our Career Center and apply online: www.airproducts.de/Karriere. Job Code: 9521BR

Air Products GmbH
Human Resources
Rensingstraße 15
44807 Bochum