ROVI Cosmetics introduces two innovative new actives as part of its Cellular Actives™ range. Vivendin™ is proven to activate the longevity genes (Sirtuins) of the epidermal cells using INEOCELL® Technology - a cell targeted delivery mechanism.  Epiprotectyl® UV, a novel delivery system for UV-protection of the hair offers a significantly higher UV- and radical protection compared to plain filters. The hydrophilic carrier medium of Epiprotectyl® UV facilitates formulating tremendously.